Cause Ad

I produced an advocacy communications graphic poster using Adobe Photoshop and Adobe Illustrator. In my MEJO 379 course, Advertising and Public Relations Research, we had the opportunity to work with the Jamie Kimble Foundation for Courage (JKFFC), a non-profit organization based in North Carolina seeking to prevent intimate partner violence (IPV). The organization was founded in honor of the cofounders' daughter, Jamie Kimble, who suffered a violent relationship with a boyfriend who eventually shot and killed her.

Through my group's quantitative and qualitative research conducted using telephone interviews and online surveys we found that millennials, our target audience, respond best to ads that both evoke emotion and demonstrate the prevalence or severity of an issue. I then created a poster ad for JKFFC in my MEJO 334 course, Visual Design for Strategic Communication. I altered a photograph of Kimble with a duotone image effect in purple and gray in Adobe Photoshop to reflect the main colors of the organization. I came up with my own copy and completed the ad in Adobe Illustrator. I was able to share the poster with the cofounders, who attended our MEJO 379 final presentation.