Pepsi Mock Integrated Marketing Campaign

I chose Pepsi as my brand to work with for a three ad series campaign. I executed the campaign for my MEJO 334 course, Visual Design for Strategic Communication. I first conducted research and wrote a brand brief. I identified Pepsi's target audience to be Millennials and Gen Z's and the brand voice to be timely, living in the moment, and young. I also found that competitor Coca-Cola leads the social media battle for most of the year except around the Super Bowl.

Using this knowledge, I wanted to create a campaign that would spark debate on social media to increase brand mentions online and compete with Coca-Cola during the rest of the year. There is already a social debate whether soda tastes better out of a can or a bottle. Researchers have studied this debate in the United Kingdom for Coca-Cola, but no advertising campaigns were created from the results.

Using Adobe Illustrator, I created deliverables for a social media campaign to best engage the company's target audience. I designed an Instagram story for Pepsi to post, including a poll for users to vote on whether drinking Pepsi out of a bottle or can is the best way to enjoy. This is effective because Instagram is very popular with Generation Z and Millennials. I also designed a pair of ads for Twitter, Facebook or any other social media platforms. They can also double as billboard ads. All ads would be connected using a hashtag for easier data collection and analysis.